Google Tag Manager for PPC

Google Tag Manager is a free tool that also has a paid version, and its purpose is to fire digital marketing tags.

It allows marketers to set up the tags they need without having to modify the website’s code or to ask the developers to do it.

Currently it allows to fire the following type of tags:

  • Google Analytics
  • Google AdWords
  • DoubleClick
  • Google Optimize
  • Google Surveys
  • Custom HTML
  • AB Tasty
  • Adometry
  • AdRoll
  • Audience Center 360
  • Crazy Egg
  • LinkedIn Insight
  • Among others.