Google Grants

Google runs a program for non-profits called Google Grants, and we currently have two NGO clients on it.

It allows to use $329 per day in search campaigns and a max. CPC of $2.

You can’t run campaigns on display, remarketing, YouTube, Gmail or search partners, but even then it is really powerful and of big help to non-profit organizations.

In 2013 they announced that Google Grants advertisers would see their ads below of regular advertisers, but I can’t find documentation regarding how that works nowadays.
They recently announced that you must reach a minimum level of ad quality in order to an ad receive an impression, so QS is something to look closely when using this program.

They recently launched in the UK ( and they keep adding countries to the list of allowed ones.